Software and the 'New' middle class in the 'New India'

Publication Type:

Book Chapters


Carol Upadhya


Elite and everyman: The cultural politics of the Indian middle class, Routledge, New Delhi, p.167–192 (2011)



Much has been written about the emergence of a 'new' middle class in India. More affluent, transnational and consumerist than the 'old' middle class, it is usually associated with liberalization, the opening up of the economy since the late 1980s and the consequent rapid growth experienced in some sectors. With rising incomes, multiplying global connections and the influx of new consumer goods, the new middle class has become most visible through the consumer-oriented lifestyles that have dramatically appeared in Indian cities.


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